May 22

The Lines Between Upfronts and NewFronts Continue to Blur Together

Posted in: Uncategorized

The lines are finally blurring between NewFronts and upfronts. From Hulu’s new ad format targeted at binge watchers to YouTube’s move to make its original content free and ad-supported to Xandr’s new marketplace for premium video, this year’s presentations show that the convergence of digital is upon us. Advertisers are grappling with the challenge of…

Related posts:

  1. There’s Much to Be Learned From Classic French Luxury Brands Paris is burning. Well, not quite, but as I’m sure...
  2. TV Upfronts Prove Its Value and Worth to the Industry for Another Year As this $21 billion television upfront marketplace wraps up negotiations...
  3. Marketers Must Determine What the Future of Work Will Look Like for Their Organization The pandemic has tested the corporate cultures of companies everywhere....
  4. What Makes The Golden Girls Television’s Blue Chip Brand Jan. 17, 2022 would’ve marked Betty White’s 100th birthday. Even...
Tags:
No Responses to “The Lines Between Upfronts and NewFronts Continue to Blur Together”

Post a Comment