Sep
18
The License Plate on This Skier’s Arm Turned Out to Be One of Audi’s Cleverest Ads Yet
Posted in: UncategorizedAudi was one of many sponsors at the 2017 World Ski Championships in St. Moritz, Switzerland, this past February. To help the automaker stand out from the crowd, Stockholm agency ?kestam Holst came up with a counterintuitive idea: Replace the brand’s logo on a single competitor’s sleeve with a license plate number–and then award the…
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