Hasta La Creative!

When you book a flight online, you may be curious as to how all those flights are aggregated, visualized and booked in real time, but what you care about most is purchasing a seat on a plane, at a good rate, so you can get where you’re going.

The same goes for advertising. Brands are more interested in the effectiveness, transparency and efficiency of advertising solutions than the complexities involved in building them. Consumers simply want an enjoyable viewing experience, free from distraction and lag time.

It’s our job as marketers to deliver on the promise of a seamless experience for brands and consumers, while concurrently helping publishers maximize revenue. To chart the best course forward, empathy should be at the center of every decision we make.

Continue reading at AdAge.com