Apr
02
The Keebler elves get a new home. And a MillerCoors brand launch targets women: Tuesday Wake-Up Call
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Kellogg Co. is selling a few of its brands, including Keebler cookies, to Italy’s Ferrero Group for $1.3 billion. Ad Age’s Jessica Wohl takes a look at Keebler’s longtime mascots, Ernie the elf and the other elves of the Hollow Tree. According to the “Advertising Age Encyclopedia of Advertising” published in 2003:
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