Mar
23
The Joy of ‘Dear Sophie,’ One of Google’s Early Humanizing Hits
Posted in: UncategorizedIt took a while for Google to learn how to do brand advertising. The company, founded in 1998, didn’t embrace emotional storytelling until a decade later. An early success was “Parisian Love,” a spot from late 2009 that told a story of romantic love entirely through screen shots of Google searches. A surprise hit online,…
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