The Internet of Things Must Be Built on a Foundation of Trust


Earlier this month, the Information Technology and Innovation Foundation (ITIF) released its “10 Policy Principles for Unlocking the Potential of the Internet of Things.” The Report touts the enormous potential for a connected world.

Unfortunately, it misses the vital point that industry needs to do more to build transparency and choice around data collection. Rather than call for privacy and data control standards, the principles propose things like minimizing regulatory costs of data collection and making it easier to share and reuse data.

Realizing all of the amazing potential benefits from new technology won’t happen without consumer trust.

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