Jul
02
The Inside Story on Why Burger King Sells Red Burgers in Japan
Posted in: Uncategorized
Even in a land of relentlessly wacky fast food innovations, Burger King Japan has nabbed a lot of attention with its all-black burgers. There’s just something about the sight of pitch-black buns and cheese that really gets to people.
Starting Friday, Burger King Japan is launching an all-red burger, with red-colored cheese, buns and, obviously, hot sauce. A Google search turned up more than 150 headlines in English alone on the new creation, which will be on sale through August 20.
The reports have covered the basics, but we wanted to know more. Starting with, why?
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