Feb
18
The Idea for Wendy's Super Bowl Ad Stemmed From a Twitter Spat
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Wendy’s will air its debut Super Bowl ad during the big game this year — and the idea for the commercial all stemmed from a public spat the restaurant chain had with a user on Twitter.
Late last month Wendy’s tweeted out a photo, saying its beef is “way too cool to ever be frozen.”
Twitter user “Thuggy D” incredulously responded: “@Wendys your beef is frozen and we all know it. Y’all know we laugh at your slogan “fresh, never frozen” right?”
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