Feb
12
The IAB Tech Lab Has a Campaign Strategy to Educate the Public About Ad Tech
Posted in: UncategorizedThe ad-tech sector of the media industry has, whether fair or not, a reputation for creepiness. And in light of seismic changes that affect their businesses (like Google eliminating third-party ad targeting and federal and state data privacy legislation), these companies are now piecing together an education campaign to explain the benefits they bring to…
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