Hasta La Creative!

The Guardian is expanding its footprint in the U.S., hiring Indiewire Managing Editor Nigel Smith as an L.A.-based entertainment writer to strengthen the paper’s coverage of film in America. It’s also signed on as a sponsor of the 42nd Telluride Film Festival this Labor Day weekend in Colorado.

The Guardian’s film coverage is read by an average of 10 million unique browsers a month, the company said.

The film festival sponsorship and the hiring of Mr. Smith — who will write for the Guardian’s U.S. edition, as well as contribute to its wider film team — marks the latest step in the U.K.-based Guardian’s aggressive push into the North American digital market, where it introduced a U.S. homepage in 2011.

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