May
12
The Great Fail: How Jawbone Went From Wearable to Terrible
Posted in: UncategorizedMany regarded Jawbone as one of the pioneers in wearables. After making its mark as a Bluetooth headset maker, it pivoted to capitalize on the new and highly desirable fitness tracking market. This pivot and expansion into a hot new area allowed Jawbone to attract funding from top-tier Silicon Valley venture capital firms and helped…
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