Hasta La Creative!

If the definition of insanity is doing the same thing over and over again and expecting a different result, then the TV industry has lost its goddamn mind.

A decade into the stopgap measure that is the C3 ratings currency, the compromise still isn’t doing nearly enough to offset the ravages of the DVR and the extended dance remix of C7 is faring little better.

Ad Age has gotten its grubby little meathooks on the first three weeks of commercial deliveries for the new broadcast season, the only benchmarks that advertisers and anyone else interested in the state of the TV marketplace really care about — no matter how much the networks cloud the waters with DVR-inflated program ratings.

Continue reading at AdAge.com