The Geeklist demo on how to destroy a budding startup brand image in just a few tweets.

Earlier this week Belvedere proved that everything a Brand says in social media is an ad in the eyes of a consumer, and in a related story everything founders of a new hot startup says represents their brand in social media. The Guardian’s tech editor Charles Arthur storified the exchange that still has discussions and threads going – “OH HAI SEXISM“. Cliff notes: Shanley Kane, a lady in tech was using her personal twitter account to talk to the founders of Geeklist, on their personal twitter accounts, about a little video she found “fucking gross”, where Geeklists logo was prominently displayed.

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