Sep
15
The Future Is Now: Online Ad Platform Predicts Future Prices
Posted in: UncategorizedNEW YORK (AdAge.com) — Despite digital media's virulent growth, it's still TV that drives the billion-dollar advertising budgets for most major corporations, which means planning for those ad dollars is often set well in advance. But one company recently unveiled a new system that claims to predict the future prices of page views, which could allow buyers to lock in prices up to 12 months in advance, more akin to TV buying.
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