Feb
18
The Fraud Fighter: How White Ops Helped Put Ad Waste (and Itself) on the Map
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Ad fraud is no longer the media industry’s dirty little secret. December’s report from a little-known web security startup called White Ops of a Russian fraud operation even made cable TV news. “My mom asked me about it,” groaned Scott Knoll, CEO of Integral Ad Science, one of the leading ad fraud detection firms. “That’s when you know it’s jumped the shark.”
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