Jun
07
The Four Top Myths About Online Ad Viewability
Posted in: Uncategorized
Joshua Koran
More and more attention to digital ad viewability — including efforts to determine exactly where ads appear on the screen and whether anyone ever had a chance to see them — is generating more and more questions among marketers. The issue is more relevant now than ever, as the Internet Advertising Bureau helps advance replacing our industry currency with a viewability-based metric.
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