Nov
10
The Four Fs in Resolving Brand Mistakes
Posted in: UncategorizedCategory: Up Your Game
Summary: Since brands (and businesses) are composed of imperfect people, brands occasionally make mistakes. Good brands don’t make a lot of mistakes. Great brands recover quickly from the mistakes they do make. Whether a brand instigates a life-threatening problem (think poisoned Tylenol) or brings you the wrong dinner order, the resolution process should include four main principles.
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