Oct
23
The Food Almost Completely Disappears in McDonald’s Latest Minimalist Ads
Posted in: UncategorizedGot McDonald’s? For years, TBWA Paris has been on a mission to advertise McDonald’s in the most minimalist ways imaginable. This started in 2013 with extreme close-up photographs of the food, with almost zero branding whatsoever. (They don’t need any, was the point, the menu items being so instantly recognizable.) The following year, the agency…
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