Jul
19
The First Rule of Personalization: How to Not Annoy the Customer
Posted in: UncategorizedPersonalization is more than an advertising industry buzzword–it is one of the most common goals of modern marketers. But the term’s meaning isn’t quite so clear. To many, it is even elusive. So, what does “personalization” mean? Is it about: Addressing your customers by their first name? Collecting explicitly expressed preferences and treating them accordingly?…
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