The First-Ever Skateboard Trick Over the Stanley Cup
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Aleksander Barkov’s Stanley Cup celebration in Tampere, Finland, was a historic moment where two cultures met in an unprecedented way. Professional skateboarder Marius Syvänen performed the world’s first skateboard trick over the Stanley Cup, which quickly went viral and spread globally through NHL, Florida Panthers, ESPN, The Hockey News, and top skateboarding media.
The video became one of the most-watched NHL clips of the season, alongside the Stanley Cup-winning moment and the trophy’s arrival in the locker room.
The iconic photograph of Barkov watching the trick is now displayed at the Hockey Hall of Fame in Toronto and the Sports Museum of Finland at the Olympic Stadium as part of Finnish sports history. It will also be featured on a Suomi–Finland postage stamp in spring 2025.
Campaign Assets
Credits
Credits:
Agency: Studio Lauraéus, Helsinki, Finland
Art Director, Photographer, Creative Director, Graphic Designer, Producer, Videographer: Ale Lauraéus
Professional Skateboarder: Marius Syvänen
Photographer: Keke Leppälä
Hockey Hall of Fame Vice President, Curator/Keeper of the Cup: Phil Pritchard
Florida Panthers Captain, Stanley Cup Champion: Aleksander Barkov
International Sports Advisors Co., Inc.: Ilkka Larva, Director, Europe
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