Hasta La Creative!

CEO John Legere and CMO Mike Sievert are driving T-Mobile’s mutinous marketing machine, making the mobile carrier a takeover target. Here’s a look at how its advertising has come of age, from Catherine Zeta-Jones to Shakira.

“Get More,” March 2004

The T-Mobile brand came out of the gates with Catherine Zeta-Jones. The actress signed as the voice of the operator’s “Get More” campaign in 2002, the year the carrier officially launched in the U.S. In 2006, T-Mobile dropped Ms. Zeta-Jones in a bid to turn its marketing toward smartphones, but would bring her back three years later when the carrier returned to a price-focus in its messaging.

Continue reading at AdAge.com