Hasta La Creative!

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The Escape Pod, a new-ish agency and bright light in an otherwise lifeless Chicago ad market is running this self-promo ad in the March issue of Fast Company magazine, which features the “50 Fastest Companies”
Now just doing a self-promo is pretty smart, in and of itself– so few agencies remember that they need to market themselves every bit as much as they market their clients.

But I was equally as impressed with the media placement (a magazine aimed at forward thinking start-ups and businesspeople) and with the ad itself.Illustrated by Joe Simko, who’s done a lot of rock album artwork, the ad is less a mission statement than “a poster to explain our agency in a light way,” according to agency founder Vinnie Warren, he of “Wasssup!” fame.

Given the degree of seriousness which so many agencies take themselves these days, this attitude is quite refreshing. Hopefully the client base will feel the same way.