'The Epic Split' and Old Spice Are Big Winners at AICP Show
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The AICP Show: The Art & Technique of the American Commercial awarded one of its top prizes to the ever-popular Volvo spot, “The Epic Split.” The ad, which stars Jean-Claude Van Damme, was created out of Forsman & Bodenfors and directed by Andreas Nilsson, and won the “Best in Show” award for Advertising Excellence in a Single Commercial. It has already won accolades at the One Show and the ADC, and is expected to do well at Cannes next week.
A Curator’s Recognition award was given to Intel’s “Look Inside: Mick Ebeling” work via Venables Bell & Partners, directed by Mick Ebeling and Lucy Walker.
The Most Next Best in Show Honor from the Next Awards went to IBM’s “A Boy and His Atom” via Ogilvy. The winner of that award gets to direct a $5,000 grant to an education institution that they choose. The grant went to the P-Tech High School in Brooklyn.
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