Hasta La Creative!

You may recall that back in October 2014, as part of Ad Age’s Data Issue, I wrote a column titled “Whatever happened to my connected fridge?” — about how the “kitchen of the future” we’d been promised for so long was taking forever to actually show up.

If only I’d been a little bit more patient. Six years later, it’s hard to imagine how we ever got along without all the networked components of today’s eKitchen, which finally took off in the consumer marketplace by the summer of 2015, when the Applesung iFridge 2.0 (“Designed in South Korea, assembled in California”) became the must-have household appliance.

There were, of course, a lot of doubts at the time that the iFridge 2.0 would take off, given the wary reception of the first version of the appliance. But it turned out that privacy concerns were overblown (see the semi-hysterical “My iFridge Is Spying on Me!” guest essay that Ad Age published). And with the late-2015 introduction of a few “killer app” features — particularly iFridge Sponsored Groceries, AmazonFresh integration and Celebrity Personal Assistant audio “skins” — well, there was no turning back.

Continue reading at AdAge.com