The Election is Anyone's Guess, But the DNC Is Winning the TV Ratings Race
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The Democratic National Convention continues to be a bigger draw than its Republican counterpart, as nearly four-and-a-half-million more viewers have tuned in for primetime coverage of this week’s dog and pony show.
According to Nielsen live-plus-same-day data, the first two nights of the DNC have delivered an average crowd of 25.3 million viewers across ABC, CBS, NBC, CNN, Fox News Channel and MSNBC, a tally that marks a 21% advantage over the 21 million viewers who watched the opening rounds of the Republican National Convention.
Midway through the four-night event, the DNC is also besting the GOP confab in terms of the number of demographically desirable viewers it is reaching. Thus far, the DNC is averaging 7.9 million adults 25 to 54 years old per night, which translates to a 6.7 rating and represents a 39% lift versus the RNC’s 5.68 million/4.8 rating.
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