Hasta La Creative!

The e-commerce landscape in 2019 demands that the consumer should be the focal point of everything. With consumers in the driver’s seat, it is incumbent on the marketer to provide them with information they need, where they’re looking for it and when they want it. Simultaneously, marketers need to provide this in a seamless manner that reinforces the brand’s value proposition at every touchpoint.

Brands that understand this principle and deliver against the intent of the consumer at every stage of their purchase journey, every time, are well-positioned to transform their relationship with their audiences and drive growth.

In delivering messaging aligned to consumer intent, it is implied that a marketer will attach a level of personalization that will resonate with that user. One often-overlooked aspect of contemporary e-commerce marketing is localization. This is especially critical for brands for whom most of the discovery journey happens online, but with most of the revenue booked offline. Every consumer in the world is attached to a physical place; where they live and where they’re currently located are two factors that should be woven into an Enterprise-to-Local strategy that delivers the brand promise to consumers both online and where they physically are.

Continue reading at AdAge.com