Mar
13
The Department for Transport: A Mate Doesn’t Let A Mate Drink Drive
Posted in: Uncategorized
Y&R London has launched a new strategic direction and creative campaign for the Department for Transport’s THINK! drink drive activity which calls on mates to look after each other on a night out. The creative, breaking Monday, targets young men aged 17-24 with the line, “A Mate Doesn’t Let A Mate Drink Drive.”
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