The Dems have a branding problem
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Time magazine’s latest issue, on newsstands tomorrow, arrives with an amusing cover illustrationlook at all those wannabes!but the story inside has a serious message: The Dems have a branding problem.
In “The Biggest Field Yet. No Frontrunner. A Divided Base. Welcome to the 2020 Democratic Primary,” Molly Ball and Philip Elliott write,
The party’s very identity is up for grabs, as a vast and historically diverse crop of candidates brings big, new ideas to a demanding, divided base. “The Democratic Party is going through a very large transformation,” says party operative Simon Rosenberg, who’s backed the winning candidate in every primary since 1988 but has no favorite this time. “The era of Clinton and Obama is ending and ceding to a new set of dynamics. A new Democratic Party is being forged in front of our eyes.”
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