The Demise of the Department Store Experience


Department stores can’t compete against internet shopping because they are bland and predictable. Unexpected and quirky is a better formula.

The economic model for national department stores doesn’t work anymore. What’s the fun of going to stores that are just the same as all the others in the chain?

Consumers can and do jump from one shopping siteincluding websites for department storesto another, hitting the refresh button as they go. Doesn’t that beat the prospect of trekking to a local chain store whose floor plan you know by heart?

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