Mar
01
The ‘Death of the Undifferentiated SSP’ Isn’t Hitting All Ad Tech
Posted in: UncategorizedAmid choppy economic waters for the advertising industry, supply-side platforms have been particularly challenged of late, with Yahoo shuttering its SSP and laying off more than 1600 employees, SSP EMX filing for bankruptcy and layoffs at several firms. Magnite and PubMatic, two of the largest independent SSPs and among the few that are publicly traded,…
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