Apr
28
The CW Will Get Some Help From CBS in Upfronts
Posted in: Uncategorized
The CW will head into this year’s upfronts with the backing of CBS.
The broadcaster, which is a joint venture between CBS and Warner Bros., will work with the eye network to coordinate and share resources in research and other areas, the companies said today. The alliance will extend beyond upfront season, when TV networks pitch their upcoming seasons to ad buyers and negotiate over ad time.
The networks will continue to set pricing independently and will not share proprietary information supplied by clients, according to the joint statement. Rob Tuck, exec VP-sales, The CW, will continue to report to CW President, Mark Pedowitz, but with added direction from Jo Ann Ross, CBS’s president of network sales.
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