The CW Shows Its Commitment to TV as It Expands Into Sunday Nights
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The CW is adding a sixth night of original programming to its lineup next season, joinining its much larger broadcast rivals with first-run shows on Sunday nights.
The move shows that even as traditional TV networks invest more in their digital and streaming initiatives, The CW, which historically has attracted a younger audience than its broadcast counterparts, is still investing in the linear model.
“Broadcasting remains the foundation of our multi-platform approach to bringing our programming to viewers,” Mark Pedowitz, president of The CW, said in a statement. “Over the past seven years, The CW has added more than 80 hours of original scripted programming to its schedulenow that number can continue to climb, as we grow our broadcast lineup, and continue to add content on every platform.”
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