Hasta La Creative!

While its ad sales team waits for agencies to begin registering their budgets ahead of the summer upfront bazaar, the CW on Monday wrapped up a key piece of business, locking in a long-term renewal of its affiliation deal with Tribune Broadcasting.

The agreement ensures that the CW will remain on the air on 12 Tribune stations across the country, including in the top markets of New York (WPIX) and Los Angeles (KTLA). Tribune markets cover one-quarter of the U.S. and serve 28.3 million households; New York and L.A. alone account for nearly half of the station group’s reach (12.9 million homes, or 46%).

Other Tribune markets include No. 5 Dallas-Ft. Worth; No. 7 Washington, DC; and No. 10 Houston.

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