Jun
19
The Creators of e.l.f. Cosmetics’ Viral Campaign Discuss Finding Success on TikTok
Posted in: UncategorizedLast October, e.l.f. Cosmetics launched its first TikTok campaign as part of a rebranding effort and as a new way to reach its Gen Z audience. The brand worked with agency Movers+Shakers to create an original 15-second song–a first for a brand on the app, according to TikTok. By the end of the year, dozens…
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