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To advertise in AMC’s “Breaking Bad” finale cost some marketers as much as a 30-second spot in broadcast behemoths like “American Idol” and “Modern Family.”

At the top end, AMC sought between $300,000 to $400,000 for a 30-second ad in the final episode of the series, according to media buyers. Other buyers reported a price tag closer to $200,000. Several variables affect how much marketers pay.

Even the lower range represents a significant jump for AMC. Ads in recent episodes outside of the finale ranged between $130,000 and $140,000 in the so-called “scatter market,” according to a buyer, and cost less than that in the annual upfront negotiations that precede each TV season.

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