Apr
15
The Cola Wars Continue: Pepsi Takes NBA Sponsorship
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: We love competition, especially when it comes between two iconic brands like Coca-Cola and Pepsi.
These two brands, going after the marketplace since the 1880s, have plenty of wins and losses in terms in market strategy to fill marketing classes with case studies. In the classes we teach, we show a documentary about how these two brands have stood the tests of time and of advertising.
Post a Comment