Hasta La Creative!

“Bachelor in Paradise” will resume its drunken hookups on ABC despite allegations of sexual misconduct on the set. Bill O’Reilly will experiment with taking his news commentary online after getting fired from Fox News.

In other words, the countdown is on for the next potential ad boycott.

A politically turbocharged environment that just won’t quit is making media a minefield for advertisers, which have bailed this year on YouTube, “The O’Reilly Factor,” political news sites, an episode of “Sunday Night With Megyn Kelly” and a Shakespeare play. There’s a heightened sense of caution among marketers for anything morally, ethically or politically controversial. No one wants to be the next Pepsi.

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