The Builder of Brands Including Harry’s, Shake Shack and Warby Parker Isn’t Finished Yet

With their marketing agency Gin Lane, Emmett Shine and his team helped create the branding for some of the buzziest direct-to-consumer products of the last decade, including Warby Parker, Hims and Hers, Sweetgreen and Recess. But not long ago, Shine shuttered Gin Lane, named for a street where he grew up in Southampton, N.Y., and…

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