Jul
01
The ‘Brands of Tomorrow’ Will Be Authentic, Community-Led and Forward-Thinking
Posted in: UncategorizedTo kick off Adweek’s The Future of Shopping event today, marketers came together on a virtual stage to discuss how the novel coronavirus pandemic has shifted, accelerated and upended trends in the retail space. The conversation bore three main takeaways: Brands must respond to consumers, employees and outsiders by reflecting their values authentically. Community-building can’t…
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