The Boys of Bummer: MLB All-Star Game Ratings Fall to a New Low
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Major League Baseball on Tuesday night passed a less than auspicious milestone, as ratings for the 2016 All-Star Game on Fox dropped to a record low across just about every conceivable metric.
According to Nielsen live-plus-same-day data, the 87th edition of the Midsummer Classic averaged just 8.71 million viewers and a 5.4 household rating, down 20% and 18%, respectively, versus last year’s draw of 10.9 million viewers and a 6.6 rating. The American League’s 4-2 victory over the National League now stands as the only time in the 50 years in which Nielsen has been keeping track of the All-Star Game ratings that the exhibition has delivered fewer than 10 million viewers.
The game also eked out a 2.2 in the demo, which translates to around 2.79 million adults 18 to 49, and marked a 29% decline versus the year-ago 3.1 rating. For the sake of context, the event that determined home-field advantage in the 2016 World Series was out-gunned by NBC’s competition show “America’s Got Talent,” which averaged 11.5 million viewers and a 2.4 in the target demo.
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