Jan
27
The Better Product Always Wins — And Other Marketing Myths
Posted in: Uncategorized
It’s been my experience that most chief executives pay lip service to marketing and place their bets on innovation.
Sure, they approve modest marketing budgets because they might look foolish if they didn’t. But what really drives them is the conviction that “The better product always wins in the marketplace.”
If you believe that, then marketing is an ego-building, waste of money. And deep-down, I think many CEOs do believe that marketing, and especially advertising, is an ego-building, waste of money.
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