Dec
13
The Best Native Ad Ever Created Isn’t Even an Ad (But It Could Have Been)
Posted in: Uncategorized
Have you seen the November issue of The Atlantic? It features a fantastic cover story by James Fallows titled “The 50 Greatest Breakthroughs Since The Wheel.” The piece covers everything from the printing press, No. 1 on the list, to the combine harvester, No. 50.
With a few modifications, this article could have been turned into a native ad for GE, and it would have been the best native ad written so far.
Modification 1. Use this label: “This article has been made possible thanks to a generous grant from GE.”
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