Hasta La Creative!

It seems the Olympics Opening Ceremony may reach Super Bowl proportions when it comes to the advertising, from what we’ve seen so far. Nike, Gillette, Samsung, Powerade, Apple and more have come out with powerful, engaging stories that will likely keep viewers entertained when the camera takes a break from the first-day festivities.

Below, get a preview of some of the best work you’ll see tonight.

Nike goes even beyond Nike in the spectacular “Unlimited You” ad, which shatters the brand’s famous “Just Do It” tagline and shows athletes from all walks of life reaching new (and unbelievable) heights. Wieden & Kennedy Portland was behind the spot, directed by The Daniels of Prettybird.

Continue reading at AdAge.com