The Beef Industry’s ‘Drool Log’ Is a 2-Hour Video of a Prime Rib Roast on a Spit

Considering we’re supposed to be in the era of 6-second ads and TikTok loops, it’s a bit counterintuitive that marketers continue to love one seasonal form of ultra-long-form content: the branded Yule log. From Lagavulin’s 45 minutes of Nick Offerman enjoying a fireside Scotch to Old Spice’s adrenaline-fueled hour of “Ye Olde Exploding Yule Log,”…

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