Mar
03
‘The Bachelor,’ and All His Waffling, Wins the Night
Posted in: Uncategorized
MINNEAPOLIS (AdAge.com) — All's fair in love and war, it is said. So ABC used love — or reality TV's equivalent, "The Bachelor" — to triumph over war — or Fox's equivalent, "24" — on its way to a decisive demographic victory with ad-centric adult 18-49 year olds.
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