The Andys Eliminates Categories in Dramatic Overhaul of Its Awards Program
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When Publicis announced in Cannes earlier this year that it would be opting out of entering advertising awards shows in 2018, the company threw a spotlight on the industry’s growing awards fatigue. As the contests have expanded and proliferated, so have complaints about too many categories and too much money spent chasing accolades. But now one organization has made a dramatic move in trying to address the bloat: The International Andy Awards, run by the Advertising Club of New York for more than 50 years, has revamped the way it’s giving prizes, eliminating categories as a whole, all 75-plus of them, to celebrate the best creative ideas, period.
The organization announced the change in an open letter Friday morning. Entrants will now only need to submit campaigns only once — no need to enter the same thing multiple times to be considered in multiple categories. And the show will cull the number of juries deciding winners to just one.
The number of awards, as usual for The Andys, remain unfixed, given out to as many honorees as the jurors see fit.
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