Oct
20
The 7 truths driving real strategic thinking
Posted in: UncategorizedEveryone seems to be doing strategy nowadays. If you want to make a small idea look bigger, you say it’s a strategy. If you want your job to seem more important, you put strategy in your title. It starts to make you wonder what strategy really is, writes Craig Mawdsley, joint chief strategic officer, AMV BBDO.
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