Mar
06
That Millennials Problem: McDonald's SXSW Offer Draws Hate Mail From Indie Band
Posted in: Uncategorized
McDonald’s is not the first marketer to ask bands to play a South by Southwest showcase for free, but the juxtaposition of the ask and the chain’s usual enormous ad spending seems to be going sour.
After the company asked rising duo Ex Cops to play in exchange for exposure and free food, the band took to its Facebook page:
In lieu of being paid like a real artist, or anyone who is employed to do a service, McDonald’s assures us that we will ‘be featured on screens throughout the event, as well as POSSIBLY mentioned on McDonald’s social media accounts like Facebook (57MM likes!)
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