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That?s Not A Buick Commercial: A Closer Look

Television commercials have become a staple in our daily lives, with brands constantly vying for our attention and trying to make their products stand out from the rest. One such commercial that has caught the attention of viewers is the “That?s Not A Buick” campaign. This series of commercials, created by Buick, aims to challenge the perception that Buick is just for older generations by showcasing the sleek and modern designs of their vehicles.

The “That?s Not A Buick” campaign features a series of commercials that follow a similar format. Each commercial begins with a person mistaking a Buick for another luxury vehicle, only to be corrected by the owner of the Buick who proudly proclaims, “That?s not a Buick, that’s a Buick.” The tagline of the campaign, “Experience the new Buick,” reinforces the idea that Buick is not just for older generations, but for anyone who appreciates style, performance, and luxury.

One of the most notable commercials in the campaign features NBA superstar Shaquille O’Neal. In the commercial, Shaq is seen driving a Buick Enclave, with onlookers mistaking it for a more expensive luxury SUV. When one man asks Shaq if he knows how to handle such a big vehicle, Shaq confidently replies, “Oh, I know how to handle it.” The commercial ends with Shaq proudly declaring, “That?s not a Buick, that’s a Buick.”

The inclusion of Shaquille O’Neal in the commercial is a strategic move by Buick to appeal to a younger demographic. Shaq is not only a well-known athlete but also a charismatic and likable personality, making him the perfect spokesperson to help change the perception of Buick as a brand for older generations.

In terms of production costs, creating a commercial like “That?s Not A Buick” can be quite expensive. According to industry estimates, a high-quality commercial like this one can cost anywhere from $500,000 to $1 million to produce. This includes costs for location scouting, set design, filming equipment, special effects, and post-production editing.

As for the actors involved in the commercial, their pay can vary depending on their level of fame and experience. A celebrity like Shaquille O’Neal could command a hefty paycheck for appearing in a commercial, with some reports suggesting that he could have been paid upwards of $1 million for his role in the Buick commercial. On the other hand, lesser-known actors may receive a standard day rate, which can range from a few hundred to a few thousand dollars.

When comparing the “That?s Not A Buick” commercial to other similar commercials in the automotive industry, there are a few key differences to note. One notable difference is the focus on challenging perceptions and stereotypes. While many car commercials often emphasize speed, performance, and luxury, the Buick commercial takes a different approach by highlighting the unexpected nature of their vehicles. This unique angle sets the Buick commercial apart from its competitors and helps it to stand out in a crowded market.

Another key difference is the use of humor and celebrity endorsements. While some car commercials may take a more serious tone, the Buick commercial injects humor into its storytelling, making it more engaging and memorable for viewers. Additionally, the use of a celebrity like Shaquille O’Neal adds a level of credibility and relatability to the commercial, helping to connect with a wider audience.

In terms of effectiveness, the “That?s Not A Buick” campaign has been well-received by viewers and critics alike. The commercials have garnered positive attention for their clever concept, witty dialogue, and stylish visuals. The campaign has also helped to reposition the Buick brand in the minds of consumers, attracting a younger demographic and dispelling the notion that Buick is just for older generations.

As with any successful commercial campaign, there are bound to be common questions and misconceptions that arise. Here are 13 common questions and answers about the “That?s Not A Buick” campaign:

1. Who are the actors in the “That?s Not A Buick” commercials?

The actors in the Buick commercials vary from commercial to commercial, but one of the most notable appearances is by NBA superstar Shaquille O’Neal.

2. How much was paid to create the “That?s Not A Buick” commercials?

The production costs for a high-quality commercial like this one can range from $500,000 to $1 million, depending on various factors such as location, set design, and special effects.

3. How much was Shaquille O’Neal paid for his role in the Buick commercial?

While the exact amount has not been disclosed, it is estimated that Shaq could have been paid upwards of $1 million for his appearance in the Buick commercial.

4. What is the concept behind the “That?s Not A Buick” campaign?

The campaign aims to challenge the perception that Buick is just for older generations by showcasing the sleek and modern designs of their vehicles.

5. How has the “That?s Not A Buick” campaign been received by viewers?

The campaign has been well-received by viewers and critics alike, garnering positive attention for its clever concept, witty dialogue, and stylish visuals.

6. What sets the Buick commercial apart from other automotive commercials?

One key difference is the focus on challenging perceptions and stereotypes, as well as the use of humor and celebrity endorsements to make the commercial more engaging and memorable.

7. What is the tagline of the “That?s Not A Buick” campaign?

The tagline of the campaign is “Experience the new Buick,” which reinforces the idea that Buick is not just for older generations, but for anyone who appreciates style, performance, and luxury.

8. How long has the “That?s Not A Buick” campaign been running?

The campaign has been running for several years, with new commercials released periodically to keep the brand fresh in the minds of consumers.

9. What impact has the campaign had on the perception of the Buick brand?

The campaign has helped to reposition the Buick brand in the minds of consumers, attracting a younger demographic and dispelling the notion that Buick is just for older generations.

10. Are there any other celebrities who have appeared in the Buick commercials?

While Shaquille O’Neal is one of the most notable celebrities to appear in the Buick commercials, other celebrities may have made appearances in previous commercials as well.

11. How do the “That?s Not A Buick” commercials stand out from their competitors?

The Buick commercials stand out from their competitors by taking a unique angle that challenges perceptions and stereotypes, as well as by using humor and celebrity endorsements to make the commercials more engaging and memorable.

12. What is the target demographic for the “That?s Not A Buick” campaign?

The campaign aims to attract a younger demographic to the Buick brand, while also appealing to anyone who appreciates style, performance, and luxury in a vehicle.

13. What is the future of the “That?s Not A Buick” campaign?

As with any advertising campaign, the future of the “That?s Not A Buick” campaign will depend on the success of the commercials and the reception from consumers. Buick will likely continue to release new commercials to keep the brand fresh and relevant in the automotive market.

In conclusion, the “That?s Not A Buick” campaign is a prime example of how a well-executed commercial can help to change perceptions, attract new audiences, and reposition a brand in the marketplace. With its clever concept, witty dialogue, and celebrity endorsements, the Buick commercials have successfully challenged stereotypes and appealed to a younger demographic. As the automotive industry continues to evolve, it will be interesting to see how Buick builds on the success of this campaign and continues to innovate in the competitive market.
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