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Aug 04

Thanks, Zika: NBC Hits Record $1.2 Billion in Ad Sales for Olympics

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NBC hit a new record for Olympic advertising securing $1.2 billion in national ad sales for the upcoming games in Rio.

“We surpassed what we thought was an unattainable threshold,” said Seth Winter, exec VP-advertising sales, NBC Sports Group.

This puts NBC about 20% ahead of ad sales for its 2012 London games.

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